SOMETIMES THE MOST INTERESTING THINGS ARE KEPT WITHIN
BLITZ[AR] is available for iOS and Android users download for FREE here.
Message and data rates may apply.
BLITZ[AR] is available for iOS and Android users download for FREE here.
Message and data rates may apply.
BLITZ[AR] is the first augmented reality based advertising app in the world using banknotes as carriers.
Worlds’ first augmented reality
casino advertising campaign using banknotes!
Moscow/Monte Carlo
35 years after the world watched Arnold
Schwarzenegger appearing out of nowhere as ‘The
Terminator’, people can now marvel at a new phenomena within the 10 Euro banknote. Say
again, in a banknote?
The Australian based company Oxenaar has joined forces
with Belgian based Blitz Casino to create
the first augmented reality casino advertising campaign on banknotes. A couple
of months ago, the Russian printing facility Goznak augmented the 2000 Roebel
note for security purposes. Now, Oxenaar
has
added
another feature
which
incredibly turns banknotes into carriers of advertising.
The idea was born after a visit to the world’s
best known casino in Monte-Carlo. Oxenaar team members Drik Hartkamp and
Christian David Petermann were having a drink at the legendary bar ‘Le Pirate’.
Petermann is a banknote designer of the 0 Euro souvenir euro banknotes which
are sold at tourist landmarks and museums. Together with the Moscow based AR
developer Evgenii Spiridonov, Hartkamp and Petermann were already experimenting
with AR on 0 Euro banknotes, creating added value by presenting a geocaching Da
Vinci code adventure. Or as Hartkamp calls it,
“Willy Wonka’s golden ticket to
the chocolate factory”.
Belgian based Blitz Casino in Antwerp was
approached by Oxenaar to create an experiment which eventually became the Blitz
AR app. Blitz Marketing Director Henk Wolff said “Innovating and seeking new
ways to reach prospective and regular clients is our foremost challenge. When
Oxenaar had the idea of using regular currency for casino advertising we were
sold on the spot. Augmenting the 10 euro marks the first in many other upcoming
plans and mind-blowing features” Petermann looks with enthusiasm to the results
of the Russian development team. “Our company name bears the name of the renowned
Dutch professor and banknote designer Robert Deodant ‘Ootje’ Oxenaar. He was known for hiding secrets into his banknote creations. Sometimes
the most interesting things are hidden within”
Dirk Hartkamp said “Everyone has a banknote in his or her pocket. Turning it
into an advertising carrier brings a whole new perspective to marketing and
promotion. The Russians used it for security purposes, we’ve now added a remarkable
commercial touch” Evgenii Spiridonov, head of Oxenaar AR said “40 years
after the world saw the birth of Ridley Scott’s ‘Alien’, we are now augmenting
the 10 Dollar banknote creating not another Russian Revolution, but a Casino
Revolution!”
The Blitz app is available on GooglePlay
and the Apple APP Store.
Contact: E.spiridonov
Web: www.oxenaar.world
Email: e.spiridonov@oxenaar.world
